Analysis of the Cognitive Interview in Questionnaire Design by Gordon B. Willis

By Gordon B. Willis

Cognitive interviewing, according to the self-report equipment of Ericsson and Simon, is a key type of qualitative study that has built during the last thirty years. the first aim of cognitive interviewing, often referred to as cognitive trying out, is to appreciate the cognitive mechanisms underlying the survey-response procedure. An both very important target is contributing to the improvement of top practices for writing survey questions which are good understood and that produce low degrees of reaction blunders. specifically, a massive utilized target is the review of a selected set of questions, goods, or different fabrics less than improvement through questionnaire designers, to figure out skill for rewording, reordering, or reconceptualizing. accordingly, in addition to supplying an empirical, psychologically orientated framework for the final examine of questionnaire layout, cognitive interviewing has been followed as a 'production' mechanism for the advance of a wide selection of survey questions, no matter if real, behavioral, or attitudinal in nature.

As with different equipment that depend on qualitative facts, cognitive interviewing has more and more been criticized for being lax within the serious quarter of the improvement of systematic equipment for information aid, research, and reporting of effects. Practitioners are inclined to behavior cognitive interviewing in various methods, and the knowledge coding and compilation actions undertaken are usually nonstandardized and poorly defined. there's a substantial want for extra development--and documentation--relating not just to an outline of this transformation but in addition to offering a collection of concepts for minimum criteria, if no longer top practices. The proposed quantity endeavors to deal with this transparent omission.

Show description

Read or Download Analysis of the Cognitive Interview in Questionnaire Design PDF

Best cognitive books

The Psychology of the Language Learner: Individual Differences in Second Language Acquisition (Second Language Acquisition Research)

Learn effects over the last many years have continually confirmed key this is why many moment language freshmen fail--while a few beginners do greater with much less effort--lies in numerous learner attributes comparable to character features, motivation, or language flair. In psychology, those attributes have ordinarily been known as "individual transformations.

Mindfulness-Based Cognitive Therapy for Cancer: Gently Turning Towards

Mindfulness-based Cognitive treatment for melanoma offers an eight-week direction for MBCT which has been attempted and demonstrated over ten years of scientific use, and is focused in particular for individuals with melanoma. there's starting to be facts of mindfulness as a profitable and affordable intervention for decreasing the unfavorable mental influence of melanoma and treatment  Content: bankruptcy One Mindfulness and melanoma (pages 11–22): bankruptcy melanoma – The mental Implications (pages 23–32): Stirling Moorey and Ursula BatesChapter 3 melanoma – The scientific Implications (pages 33–42): Nicholas S.

Aversive Conditioning and Learning

"very little fabric of this sort was once released"

Cognitive Sciences. Basic Problems, New Perspectives, and Implications for Artificial Intelligence

This hugely unique paintings extends and enriches our realizing of the theoretical gear of cognitive technology and highlights a few new points and chances for constructing this interdisciplinary topic. the writer examines the theoretical and methodological foundations of cognitive technology and explores its usefulness as a descriptive and explanatory software.

Extra resources for Analysis of the Cognitive Interview in Questionnaire Design

Example text

The notion is that any testing is better than no testing, so we simply conduct as many interviews as our resources allow and discover what we can. So there are cases in which just a few interviews are able to be done, and for various reasons related to US federal regulations, many investigations have been conducted with exactly nine individuals. (b) The classical qualitative approach: saturation. The notion of saturation is key to qualitative research: Rather than setting an initial sample requirement, sample size becomes an empirical matter, such that we continue to test until no additional meaningful results are obtained (Emmel, 2013).

The notion of saturation is key to qualitative research: Rather than setting an initial sample requirement, sample size becomes an empirical matter, such that we continue to test until no additional meaningful results are obtained (Emmel, 2013). A modification was provided by Sudman (1976), who proposed that saturation exists when additional interviews are no longer cost effective—rather than bereft of any benefit. In either case, this approach departs markedly from the practice of simply conducting however many interviews we can, given available resources.

Theory of Survey Responding Versus Theory of Cognitive Interviewing One complication in considering theoretical underpinnings is that two divergent types of theories apply to the cognitive interview. First is the more general theory concerning how individuals respond to survey questions—a theory of the phenomenon being studied—here, the survey response process. Second, there may be a theory underlying the use of cognitive interviews as a means to test survey questions—which I refer to as a theory of method.

Download PDF sample

Rated 4.21 of 5 – based on 10 votes